Get ready for a dose of high-octane adrenaline and genuine luxury, because the legendary German tuning studio Brabus is embarking on a completely new adventure. This time, the stage is not the asphalt, but the screens of millions of viewers around the world. The iconic brand, which has been transforming standard Mercedes-Benz models into real asphalt monsters since 1977, becomes the main character in its own documentary reality show. The project, titled Brabus: One Second Wow, will make its grand premiere on February 26, 2026 on the Amazon Prime Video platform.
The creators claim that a real visual feast awaits us in six episodes that will take us through the narrow corridors of the headquarters in Bottrop to the glamour of Beverly Hills and Dubai. The series is not just a dry corporate presentation – this is a story about high stakes, in which the line between work and personal life is thinner than an oil film on a racing engine. At the center of the lens is Konstantin Buschmann – the visionary who took on the heavy legacy of his father Bodo Buschmann. Together with his partner and creative engine of the company, Milli Umicevic, they form the “power couple”, which spends over 200 days a year in non-stop flights, meetings with billionaires and the pursuit of perfection.
„Work-life balance? Forget about that, we're talking about a balance between work and more work!“ – the filmmakers ironically throw out. The cameras of i&u Studios have been given unprecedented access to the secrets of the workshop where beasts like the Brabus 900 are born. We'll see up close how a wrong decision or technical blunder can cost a six-figure sum in just seconds. The trailer has already hinted at the tension behind the scenes of the Brabus Signature Night – an event that leaves even the most prestigious fashion shows behind in terms of scale and glamour.
But Brabus has long been more than just horsepower and carbon fiber. The series will show us the brand's expansion into the world of super-fast boats, boutique motorcycles and even luxury real estate. This is the story of a global a phenomenon present in over 100 countries where the word “compromise” is taboo. Brabus: One Second Wow is an invitation for anyone who wants to understand how success is forged when the bar is raised to the skies and the reaction time is exactly one second.