The years after the pandemic have significantly developed the “luxury“ segment. Looking at the data of luxury brands in all areas – starting from fashion brands, passing through luxury yachts, cars and planes and ending with luxury places for vacation or buying a chic villa, there is a growth in consumption and, respectively, in income everywhere. Luxury now has a new dimension, experts are categorical and predict that by 2030 the segment will continue to develop at a rapid pace.
Every year in December, Cannes hosts the largest exhibition for luxury holiday destinations. However, Bulgaria does not participate. The state, represented by Deputy Minister of Tourism Irena Georgieva, stated that the state will assist in establishing a Bulgarian stand at this renowned event.
Bulgaria has unique nature, and in recent years, many luxury hotels and gated complexes have opened near picturesque natural places with excellent cuisine and incredible nature. However, the challenges facing the development of the sector are not one and two. First of all, there is the lack of infrastructure. And here we are definitely not just talking about roads, but comprehensive service, which is quite different for the luxury segment than for the mass segment.
The development of luxury tourism is not possible without luxury connectivity between Bulgaria and the world. The concessionaire of the capital's airport “Vasil Levski“ announced a large-scale program to open new destinations and strengthen cooperation with budget airlines, in order to attract more tourists. “Low-cost airlines will definitely not bring the wealthy tourist, who is the typical representative of the luxury segment“, are categorical from the tourism industry. It is necessary to negotiate and make it possible for planes of airlines of the rank of Emirates or Etihad to land at the capital's airport. Travel is a key part of a luxury vacation, the industry notes.
Last but not least is the human factor. Over the past 15 years, there has not been a summer season in which attention has not been paid to the lack of well-educated personnel, and over the past 5 years, there has even been talk of a lack of any personnel. This is undoubtedly a huge stumbling block for the development of the luxury tourism segment in our country, conclude tour operators and hoteliers.