The increase in chip prices will lead to higher prices not only for smartphones from Chinese technology companies, but also for all devices, including Apple and Samsung. This opinion was expressed by Eldar Murtazin, a leading analyst at Mobile Research Group, who noted that the increase will be 15-20% during the year.
Earlier, the Caili news agency, citing sources from the supplier industry, reported that Chinese technology companies will raise the prices of their smartphones in March due to the rising cost of memory chips. This will be the largest price adjustment in the industry for the last 5 years.
„The price increase will affect all manufacturers around the world without exception. All devices will become more expensive, including the iPhone and Samsung. All prices will increase throughout the year, and on average, the direct increase in prices for the end user will be 15-20%,“ said Murtazin.
Prices will also rise in the budget segment. “Devices are becoming less capable, but they are also becoming more expensive. As a result, there is both a direct and indirect increase in price. If you could buy a budget laptop for 15,000 rubles before, now it will cost 25,000“, the agency's source concluded.
“Kylian“ agency notes that the current cost of purchasing memory chips for smartphones has increased by more than 80% compared to the same period in 2025, and there are still no signs of slowing down.