The most luxurious and prestigious Chinese car brand - HONGQI (Hongqi), whose official and exclusive importer in Bulgaria is CHERVENO ZNAME AD, part of the Avto Union EAD group, made a kind of pre-premiere debut in Bulgaria at the traditional “Gala in Sofia”, organized by the world-famous Bulgarian opera singer Sonya Yoncheva and her production company.
The festival format “Gala in Sofia” offers fans three evenings (August 23, 25 and 27) with the most current trends in classical music and a variety of world-class artists. HONGQI is a partner of the Gala and part of the exclusive experience in the three performances. Especially for the events
“Gala in Sofia” and the fans of one of the most recognizable soprano names on the contemporary world stage, the premium Chinese brand presents for the first time and pre-premiere on Bulgarian soil two of its flagships:
HONGQI H9 – a luxury sedan of extremely high class, which impresses at first sight with an expressive design and emphasizes the highest level of comfort and “business“ style; HONGQI HS3 – a compact SUV of premium class, combining elements of high-class design, modern technologies and
competitive price.
In the coming months, the official premiere of HONGQI and all the models that the brand will offer in Bulgaria - at this stage, a total of four in number. Detailed information and technical specifications for the HONGQI models in Bulgaria are available on the website hongqi.bg (HERE). Avto Union, one of the leading automotive groups on the Bulgarian market, signed a contract with HONGQI to be the official importer of the luxury Chinese car brand in Bulgaria in April. With this step, Avto Union, which is already an official partner of Dongfeng, Forthing, DFSK, M-Hero and BYD (see
HERE, HERE and HERE), added the most prestigious and luxurious Chinese car brand to its portfolio and strengthened its position as a leader in the representation of leading Chinese car brands in the country. With the entry of HONGQI, Avto Union has established itself as the largest hub for
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Chinese cars in Bulgaria - a group with a total of five brands that cover
the entire spectrum of consumer profiles - from affordable to flagship.