The change from the previous BulgariaTravel.org to VisitBulgaria.com is the first key step in the overall process of rebranding and digital transformation of our country's presentation to the world. And the ultimate goal, emphasized the Minister of Tourism Miroslav Borshosh, will be for the Bulgarian tourist portal to be not just an information site, but a true digital platform that inspires, facilitates the choice of a destination and creates an experience even before the trip.
„The change also significantly facilitates the recognition of Bulgaria in the online space. We are building a new digital vision for Bulgaria - more modern, more functional and distinctive. This is not just a change of name, but a strategic process that will improve the digital presence and presentation of our country to the world. In a world where attention is the most valuable resource, this is of key importance“, said Miroslav Borshosh.
The new domain VisitBulgaria.com places Bulgaria in this global communication context, facilitates the association of the country as a tourist destination and makes access to tourist information significantly easier and more intuitive, both for tourists in the country and for users from different markets.
The change of the domain follows an established international practice, which uses the universal language of tourism and places Bulgaria among the world's leading destinations. The formula “visit + country name + .com“ is preferred by a number of popular countries in Europe and around the world, such as Portugal (visitportugal.com), Czech Republic (visitczechia.com), Denmark (visitdenmark.com), Saudi Arabia (visitsaudi.com) and others.
The overall strategy includes a number of additional improvements and the development of a completely new web design, interactive content, a more efficient structure, as well as a mobile application that will facilitate travel planning and provide personalized information to users.
VisitBulgaria.com will continue to be the main digital platform for promoting the country, not only through information about destinations and attractions, but also through modern visual solutions, video, interactive itineraries and dynamic content aimed at tourists from different markets.