The Ministry of Tourism launched the second edition of the specialized forum “Erlebe Bulgarien/Experience Bulgaria“. It is held from June 11 to 15 in the Golden Sands resort. The event is part of the state's efforts to establish Bulgaria as a preferred tourist destination for guests from Germany, Austria and Switzerland.
The initiative is the largest campaign of the Ministry of Tourism, aimed at German-speaking markets, which traditionally play a key role in the development of the sector.
“Bulgaria has a lot to offer - from modern tourist infrastructure to authentic experiences. With events like this, we aim to build trust in the German-speaking market and attract tourists who are looking for quality, sustainability and experiences“, the Minister emphasized of Tourism Miroslav Borshosh added that “Experience Bulgaria“ is not just a forum, but a platform for long-term partnerships and sustainable growth of the Bulgarian tourism sector.
The forum is attended by over 200 representatives of leading tour operators, airlines and media from Germany, Austria and Switzerland, who will have the opportunity to meet with Bulgarian tourism companies and representatives of municipalities. The event includes: B2B meetings, an international conference, study tours and workshops for specialized tourism.
The forum focuses on the development of sustainable tourism practices, the promotion of cultural and balneal tourism, as well as expanding Bulgaria's market share in German-speaking countries.