The Ministry of Tourism has launched „DulgoLyatie“ – the first initiative that aims to extend the tourist season on the Southern Black Sea Coast and show that the region has something to offer beyond the traditional summer months. The campaign presents the Southern Black Sea Coast as a destination that combines a seaside vacation with museums, cultural and historical sites, tastings of local wines and products, SPA weekends and festivals. The region's riches are also accessible in September and October, when the conditions for travel and experiences are no less favorable.
The initiative is the result of the good interaction of the state with the local authorities. A month ago, at a meeting attended by the Minister of Tourism, the regional governor of Burgas and the mayors of the Black Sea municipalities, all participants united and jointly outlined a strategy for advertising the tourism in the region under one common tourist product.
Within the campaign, the emphasis is placed on promoting the advantages of the Southern Black Sea Coast - the convenient and short distances between resorts, the opportunity for tourists to spend the night in one city and at the same time easily move to a neighboring one for a new experience. The focus is on the rich program of events in September and October, which become an attractive force for Bulgarian and foreign guests.
“With the campaign, we show that our sea offers much more than a classic summer vacation - it can be an experience that continues throughout all seasons. This, in turn, contributes to stimulating employment in the region and developing the local tourism business“, said the Minister of Tourism Miroslav Borshosh. He emphasized that the successful development of the campaign is possible thanks to the partnership with local authorities and businesses, which are already working to ensure that tourists find a variety of services and events, even after the traditional summer peak.
The Burgas Regional Governor noted that it is precisely the month of September when the region reveals its true potential, and this feeling should reach more people. “On the southern coast, “LongSummer“ is a fact. I thank the Ministry of Tourism for hearing the voice of the mayors and realizing the common idea to tell about this. The campaign sends an even stronger message - we are one!“, emphasized Vladimir Krumov.
With the “LongSummer” initiative, the Ministry of Tourism confirms its intention to upgrade Bulgaria's tourism product by drawing attention to sustainable development models and turning the Southern Black Sea Coast into a destination for culture, nature and events throughout the year. The campaign is part of the Ministry's efforts to extend the season, stimulate regional development and promote Bulgaria as an attractive destination for travel throughout the year. seasons.