Fibank (First Investment Bank) supports the social campaign „Scan the Paw“ - an initiative aimed at promoting awareness, prevention and personal responsibility towards animals.
„Scan the Paw“ is the official symbol of the campaign - a sign for animal protection and a public landmark that reminds us that care begins with awareness and personal responsibility. The campaign provides clear and accessible information on how to react in different situations - when an animal is in trouble, when a person wants to help, as well as when looking for guidance on how to be a responsible owner.
The platform works through intuitive navigation by topics, so that everyone can quickly find the information they need at a particular moment. With a single “scan“ of the QR code, users receive practical guidelines and useful tips - from actions when finding an injured animal to responsible behavior and prevention.
The campaign is an initiative of Stray Angels Bulgaria - an organization with nearly ten years of experience in working with cases of abandoned, sick and injured animals. The accumulated experience shows that real change begins long before the rescue itself - it begins with information, prevention and personal responsibility. The symbol was created with the long-term ambition to become a recognizable public sign. Just as road signs remind people of their safety, “Scan The paw“ reminds of responsibility towards animals.
Fibank stands behind the cause with the belief that social responsibility is a natural extension of the commitment to society. Supporting initiatives that build a culture of empathy and active citizenship is part of First Investment Bank's long-term strategy for sustainable development.
For more information about the initiative: https://strayangels.org/skanirai-lapata/