How will entering the eurozone affect the property market? - this is the hot topic in January 2026. Yordan Yordanov, investor, co-owner and managing director of the “Nov Dom 1” agency, answers the questions that sellers and buyers ask themselves.
What is the current situation?
According to Eurostat data for the third quarter of 2025, housing prices in the EU rose by 5.5% on an annual basis, and in the eurozone by 5.1 percent, respectively. Bulgaria is in the top three countries with the highest increase with 15.4 percent - after Hungary (+21.1%) and Portugal (+17.7%). And for a 10-year period - from 2015 to 2025, prices in our country have tripled (+156%), but again they are not the highest in the EU.
The Bulgarian market is highly promising, with great potential for profit from property investments, and in the process of strong regulation, but also digitalization. The interest of returning Bulgarians and foreigners stimulates demand and supply. Long-term increase, associated with an increase in the standard of living In the short term, considering the lack of a state budget, prices will maintain their levels in the first few months.
The expert predicts a long-term increase in property prices as a consequence of an increase in the standard of living, opportunities and, accordingly, people's desires to live in larger and more comfortable properties. “We expect demand to increase, especially for better quality and more spacious properties.
Of course, in this case it is important to maintain Bulgaria's competitive advantage regarding low tax rates or everything could go wrong. To date, Bulgaria is the best country for real estate investments in the entire EU with a view to investment for resale. This segment is currently driving the market up”, explains Yordanov.
But, there are other factors that stimulate price growth.
The great return and opening of the market to foreign citizens
The return of nearly 100,000 Bulgarians to the country in the last five years is boosting demand. With the country's entry into the eurozone, the demand for properties from foreign citizens of the European Union is also increasing. More affordable prices and excellent living conditions will bring many foreign clients to the property market in our country.
Here are the advantages of Bulgaria as a property market, according to the entrepreneur: “We are already talking about a larger European market, in a calm, safe, free country with nice, broad-minded people, delicious food, excellent nightlife. This will increase interest in us and it is expected that new property projects will become better and better. That is why we have started recruiting and training English-speaking brokers in order to provide excellent service to the foreign clients we expect. This trend is observed in the capital and in Burgas”.
Stronger regulation and digitalization
Yordanov compares the experience of other newly joined countries to the eurozone in terms of property supply and prices with Bulgaria. According to him, the situation in Croatia is closest to that in our country. He explains that the rules for transactions are about to be tightened, especially in the area of personal data administration, filling out all kinds of declarations in the section with mandatory measures under the Anti-Money Laundering Measures Act (AMLA), and checking customers. This leads to an increase in bureaucracy and easier ways of working electronically are being sought.
Increase in investments in real estate and more “working money”
But the attitudes of customers towards purchasing real estate are changing positively. According to the co-owner of “Nov Dom 1”, more and more people are investing in real estate, “because they get the opportunity to realize excellent profits and high profitability”. “Most of the “working” money is already a fact. With the abolition of the currency board, the BNB has released banks' reserves of over 7.5 billion euros, which are ready for lending. At this stage, we expect interest rates to remain stable and it is even appropriate for them to fall below 2%,” he predicts.
His advice to clients and investors is as follows: “A huge market is opening up, because with the eurozone, confidence in Bulgaria will increase. In this market, it is important to consult and work with professionals. Better more and unnecessary information than less and insufficient, because we are talking about a lot of money, and mistakes can cost us a lot.”
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"Nov Dom 1" is a real estate agency. They offer assistance in buying, selling, renting and investing in real estate with high profit, guaranteeing their clients maximum security and peace of mind during and after the transaction. The company purchases properties directly and finances various projects, creating promising opportunities for their clients.
With three offices in Sofia - "Lider", "Bulgaria" and "Iztok", one office in Plovdiv - "Paris", as well as two offices in Varna, "Cherven Ploshchad" and "Renesans", "Nov Dom 1" ranks among the prominent agencies on the real estate market. In 2022, out of about 3,200 agencies in the country, they are in the TOP 10 in terms of turnover and in the TOP 6 in terms of realized profit. The success is due to their highly qualified team of brokers and lawyers, who strive to offer their clients the most advantageous and secure offers on the market in its various segments.
Detailed statistics on average property prices in Bulgaria by city and neighborhood can be seen at imot.bg