The National Tourism Board has established a Strategic Council as an intellectual platform for the exchange of innovative ideas and proposals for their implementation, which will be periodically presented to the attention of the President of the Republic of Bulgaria, the Prime Minister, the Minister of Tourism, other interested institutions, international partners and the media.
The founders of the Strategic Council are: Acad. Plamen Kartalov, Director of the Sofia Opera and Ballet, Mr. Dimitar Ganev, Co-founder of the Trend Research Center, Mr. Maxim Behar, CEO of M3 Communications Group, Ms. Monika Stanisheva, CEO of Active Group, Arch. Petar Dikov, Chairman of the Union of Architects in Bulgaria, Mr. Pavel Stanchev, former CEO of BTV Media Group and Nova Television and media consultant, Mr. Lyubomir Ganev, President of the Bulgarian Volleyball Federation, Prof. Branimir Botev, President of the European League for Economic Cooperation. The format of the Council is open to the participation of other authoritative figures from various spheres of public life.
The first topic that will be in the focus of the Council's attention is the preparation of a professional concept for “Brand Bulgaria“ as a modern communication mechanism for managing the image of our country around the world, effective participation in international forums and attracting significant events to Bulgaria.
This year, the National Tourism Board marks the 20th anniversary of the establishment of the organization with the anniversary initiative “The 4 keys to sustainable tourism - Culture, Nature, Food and Development of technologies“, which is held with the institutional partnership of the Ministry of Tourism and under the honorary patronage of Mrs. Iliana Yotova, President of the Republic of Bulgaria.