Binghatti Developers and Mercedes-Benz have announced plans to develop the world's first city under the Mercedes-Benz brand. It will be located in Dubai. The investment is worth 8.2 billion USD.
The project, called Mercedes-Benz Places – Binghatti City, will be located in the Meydan area and will spread over more than 10 million square feet. The project marks the second residential collaboration between Binghatti and the luxury car brand, following the earlier launch of Mercedes-Benz Places Dubai.
The announcement is a significant milestone for Binghatti, as the project will be the first fully master-planned community in the developer’s history.
Designed as a multi-tower city, the master plan will integrate a collection of Mercedes-Benz-branded residential high-rises within a single urban ecosystem. The project will combine residential, commercial, entertainment and community elements, with the design guided by Mercedes-Benz’s philosophy of “Sensual Purity.”
Mercedes-Benz Places – Binghatti City is designed to function as a standalone urban destination. Planned features include luxury residences, shopping boulevards, cultural and entertainment areas, parks and green corridors, mobility centers, wellness and sports facilities, as well as dining and entertainment spaces.
The agreement was formalized during a signing ceremony at the Mercedes-Benz Museum in Stuttgart, Germany, between Binghatti Chairman Mohamed Binghatti and Matthias Geisen, Member of the Board of Management of Mercedes-Benz Group AG responsible for Marketing and Sales.
Mohamed Binghatti said that the project reflects a shared focus on design, innovation and long-term urban development, adding that the branded city aims to create a fully integrated living environment in Dubai.
The project expands Mercedes-Benz’s branded real estate strategy by translating the brand’s values into residential and urban environment.
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