After a long silence and a series of speculations, Mazda has finally officially lifted the curtain on its renewed corporate identity. Presented at the Japan Mobility Expo 2025, the new logo is not a revolutionary leap, but rather a complex evolution of the emblem known since 1997. This discreet move marks a new chapter in the history of the Japanese brand, focused on elegance and digital presence.
At first glance, the changes are barely perceptible, which is entirely intentional. The familiar winged "M" is preserved, but it is lightened and cleaned up. The main goal is optimization for digital media – the logo is now flatter and minimalist, which guarantees increased visibility and clarity on screens, in applications and social networks. This is a mandatory step in a world where the first contact with the brand is often made virtually.
Unlike a number of competitors such as Volkswagen or BMW, who completely flattened their logos in the spirit of 2D design, Mazda chooses a softer approach. They manage to preserve elements of depth and the recognizable "wings", which are an integral part of the brand's emotional design. This balance between traditional elegance and modern digital formats is extremely important for Mazda.
The renewal is not limited to the emblem. Along with it, the Mazda wordmark has also been updated. The new font is elegant, serif-free and will appear prominently – on the trunk, steering wheel and in all communication materials. This coherent visual language aims to reinforce the feeling of premium brand and attention to detail.
The transition to the new identity will be smooth and gradual. Mazda does not intend to update all its models at once. The new lettering is already available on the 2026 Mazda CX-5, which is designated as a pioneer in the range. In addition, the new graphics appear on the Chinese electric crossover EZ-60 and the Vision X-Coupe and Vision X-Compact concept cars, demonstrating the further evolution of the Kodo design philosophy.
Initially, the focus will fall on digital campaigns and official websites, and subsequently the changes will gradually affect future production models. This delayed implementation is typical of Mazda - calm, thoughtful and without excessive pathos. The new vision symbolizes the transition to an electric and digital future, while keeping the emotional connection to the brand's design and traditions intact.