BMW has announced a change in its design language, which will be applied to all future models of the brand. The new style, called Neue Klasse, was first implemented in the electric crossover iX3 and aims to bring freshness and innovation to the company's portfolio.
The basic philosophy of the Neue Klasse is focused on simplicity and minimalism, while maintaining recognizable BMW elements. This is an important move for the brand, which has always been known for its unique and easily recognizable design.
A key element of the new design is the radiator grille. One of the most significant changes in the new style will be the shape of the kidney grille, which is emblematic of BMW. In the future, its shape will adapt to the type of vehicle: For crossovers, it will be narrow and tall, and for sedans, it will be wide and horizontal.
This approach is a smart way to differentiate models and avoid monotony, while maintaining the corporate style. It will allow customers to choose a car according to their preferences, without sacrificing the individuality of each model.
According to the brand's chief designer, Adrian van Hooydonk, the new design will be applied to all future BMW cars, including the sporty M models. This decision underlines the company's commitment to creating a unified and modern vision for its entire portfolio.
With its new Neue Klasse design language, BMW once again proves that it is a leader in the automotive industry, boldly looking to the future without forgetting its roots. It remains to be seen how this new style will be received by fans of the brand around the world.