Say whatever you want to say, but do it in 40-50 seconds so that the algorithms can amplify it strongly. In a nutshell - talk to me like you're talking about reels, brother. Don't complicate it. Don't be a philosopher. Don't delve into it. Throw in one, maximum two statements - true or false, it doesn't matter. If someone objects to you, let them cut it - for another reel. With your words we will feed those who think like you. Those who don't think so, make a reverse video so that it becomes a nice clash, like throwing popcorn like in the movies.
Welcome to the world of short forms, in which words have begun to lose their meaning, and dialogue is becoming increasingly impossible.
If you are a politician, even better - cut and paste from your public appearances. Take it out of context boldly, otherwise it is long dead.
TikTok will help you if you are noisy enough, and Facebook again looks like a dumping ground for emotions. What an irony - after the accusations of Russian interference in the 2016 American elections, Facebook decided to distance itself from news content and started pushing it down. Trump is back and bang - politics is once again the king of content. No one cares what you had for dinner last night when you could be eaten by algorithms.
You believe that the Earth is flat, or that Europe is ugly, and for a moment you will only receive such publications until you think that the world is what it is in your own stereotypes. Even if you get tired of a topic, the algorithm will give you more, and more, until you completely sink into the funnel of anger. You may be a polite person, but your virtual “self” is ready for war. You fight with words and throw stones and wood with insults and curses at everyone who does not think like you. Then you go outside and put on the mask of the same polite and modest character who “always greets” the neighbors. Then you come home, sit behind the device and are ready to shoot with the leg. To brand and slander, to judge and brand.
This has been our world for years.
Noisy and extreme, in which people chew information in bite-sized pieces - small, slightly tough and harmful. The news is folded like a hamburger, the eyes remember the images, the ears - the intonation. The brain rests.
While it rests, “it digs“, as the people say.
This is one of the most universal lines in the Bulgarian language - from an untreated illness to acquiring cryptocurrencies. You rent out a garage - “it drips“, because 100-200 euros a month drips. You don't go to the dentist and you know that “it's digging“, because the problem is getting worse.
“It's digging“ can be used for almost any passivity, and “it's dripping“ – for almost any activity.
The same is true of the public environment right now.
You post a line publicly through the networks. And it's digging. It goes viral – and it starts dripping. Only there's a problem. If you start from the idea that people are birds that feed on virtual crumbs of information and release emotions, you risk someone noisier and better at scattering bites of anger. Until we all completely shake.
In 2023, I traveled from Denver to a small town in Michigan. Next to me was a visibly intelligent woman who told me how she hadn't spoken to her brother in three years because he was a Trump supporter. Then I said to myself that a society in which a brother and sister don't talk to each other because of their political beliefs is not going well. And "it's digging", on a global level and is drifting across the Ocean and towards your home. Not because the Americans invented it, but because we are all in the networks that know when to press which buttons of the human psyche to press so that it doesn't stop dripping. Then, you shout, they are billionaires - technological oligarchs. Well, how could they not be, since they are playing with the souls of the majority of humanity?
This comment ends here. Because algorithms wouldn't tolerate a longer form. And I really want it to reach you. But not in bite-sized pieces. But in its entirety.
This is not a comment about algorithms. It's about people. This is not a commentary on the week, but on the era. Ours.