BMW is on the verge of a new era in design, which will be distinguished by a more restrained and harmonious style. The company plans to abandon the overly expressive and "flashy" shapes that have caused much discussion in recent years, and to focus on elegant simplicity.
According to designer Oliver Heilmer, responsible for the compact and mid-size models, as well as the sporty M series, the main idea is to abandon demonstrativeness. However, the characteristic kidney grille will remain, but will vary depending on the model. For example, SUVs such as the new iX3 will have vertical grilles, while the next-generation 3 Series and i3 sedans will receive wider shapes inspired by the classic 507 roadster.
The company has no regrets about the controversial design of the current M3 and M4, emphasizing that customers have appreciated the difference. However, the round headlights, known as “Angel Eyes“, will disappear, and the chrome will be replaced by sophisticated LED elements.
The changes to the interior will be no less noticeable. In 2027, the iX3 will introduce an all-new cabin with a huge 17.9-inch screen and the Panoramic Vision system – projection across the entire width of the glass with nine zones.
The classic "iDrive" dial will be removed, and control will be carried out entirely via touchscreen and voice commands. This minimalist vision is in tune with the new exterior style, although it is causing debate in the industry, as some customers are demanding the return of physical buttons.
By the end of 2027, BMW plans to launch more than 40 new or updated models, all with design elements from the Neue Klasse. The expansion of the range will continue after that, including a new off-road model in 2029, which, however, will not be as extreme as the Mercedes-Benz G-Class.
BMW is entering a new era, focused on electrification and high technology, while not completely abandoning internal combustion engines. This transformation aims to combine the brand's traditions with the innovations needed for the future of the automotive industry.