Skoda is taking a bold step towards its electric future with the announcement of a new seven-seat crossover, which will be a production version of the Vision 7S concept. Presented as the "flagship of the electric range", this model is intended to be the Czech brand's largest and most expensive electric car. Although the ambition is clear, the question arises whether this move does not risk blurring Skoda's long-standing reputation as a manufacturer of affordable and practical cars.
A vision that blurs boundaries
The new crossover will be built on the Volkswagen Group's MEB platform and will inherit the "Modern Solid" design language. It will be positioned above the brand's more compact electric models, such as the Enyaq and Elroq. Although the company emphasizes that they will continue to adhere to the principle of "better price-quality ratio", this model will place them in a completely new price segment. This may repel traditional buyers who associate Skoda with accessibility.
Flagship without direction?
For now, specific prices have not been announced, but the new crossover is expected to be significantly more expensive than the Enyaq, whose starting price is around 45,600 euros. With this ambition, Skoda enters direct competition with established players in the premium segment, where consumers are looking for not only practicality, but also luxury and prestige. Whether Skoda, whose reputation is built on reliability and reasonable price, will be able to convince customers to invest a large amount in an electric car from this brand remains questionable.
Martin Jan, Skoda's Sales Director, claims that the model will be a "new highlight" for the brand, as there are few seven-seater electric cars on the market. But is that enough to justify a potential departure from its core philosophy? Entering the premium segment could dilute the brand's identity and turn it into just another player in the market, without the distinctive value that has made it so successful.
While we wait to see the production version in 2026, it remains unclear whether this flagship will be a triumph of ambition or a mistake that could cost Skoda dearly.