The American producer of soft drinks The Coca-Cola Co., which in 2022 withdrew the brands Coca-Cola, Sprite and Fanta from the Russian market, submitted three applications to the Federal Service for Intellectual Property (Rospatent) to register trademarks of signs of the same name, reports Vedomosti with reference to the department's database.
In March 2022, the Coca-Cola company announced a work stoppage in the Russian Federation against the background of the start of the war in Ukraine. Then the company announced the cessation of production and sale of soda under the international brands Coca-Cola, Sprite, Fanta in Russia and focused on the production of local brands.
At the end of July 2022, the Russian division of Coca-Cola (Coca-Cola HBC Eurasia LLC) changed its name to Multon Partners LLC, after which the production of an analogue of Coca-Cola - “Good car” . This drink differs in taste from the original Coca-Cola because it is made according to a different recipe.
Brand "Good Cola" from 2022 to 2023, it increased its share from 2.8% to 25% and became the leader in this segment, according to Ntech. No absolute values are provided there. The share of Coca-Cola in the Russian market decreased from 20% to 4.8%, Fanta - from 3.1% to 0.2%, Sprite - from 1.7% to 0%.
According to the reporting of Multon Partners, the company's revenue in 2023 increased by 4% compared to 2022 to 77 billion rubles. Net profit amounted to 10 billion rubles compared to 4 billion rubles a year earlier. In 2021, Coca-Cola HBC Eurasia LLC earned 93.9 billion rubles, in 2020 - 72.7 billion rubles. The company's net profit in 2021 amounted to 6.7 billion rubles, compared to 6.6 billion rubles a year earlier.