The US Department of Justice may force Google's management to sell part of its business , which in practice is a forced partial collapse of the business, analysts comment. The main reason for this is that the search engine has monopolized the market and this has caused significant damage to competitors. In the event that a partial sale of the business is reached, it will be the first time that the global market will witness an antitrust division of a similar scale.
„Protective measures necessary to "prevent and prevent the maintenance of a monopoly" may include contractual requirements and prohibitions A list of non-mining requests, data and operational compatibility requests, and "typical requests" beginning in official document.
Antitrust authorities believe that Google has gained significant market share and benefited from the fact that the search engine has become the default option for smartphones and web browsers.
The US Justice Department could force Google to give websites more options to opt out of its artificial intelligence products. Also, the authorities can oblige Google not to have such high demands on advertisers about where their ads are shown.
Last month, Google and the Justice Department entered into a third antitrust lawsuit. The highlight is the giant's dominance of the technology used to buy and sell online ads. The court hearing is scheduled for the end of November. In the event that the court finds that Google has monopolized the advertising market, the giant may be forced to sell part of its business in order to reduce the market monopoly.