The new wedding season is starting in India. According to estimates by the Trade Confederation of India, the upcoming celebrations will bring over USD 70 billion to the country's economy.
Wedding in India is the main event in life, more important than any holiday or anniversary. Parents of future newlyweds prepare for this from birth, collecting capital and dowry. Indian wedding budget is huge for every social class.
The wedding season usually begins with the end of the harvest. During this period, the heat in most regions decreases, which is important for mass celebrations, which are usually held outdoors. The celebration lasts three days and is accompanied by a huge number of rituals, food, songs and dances.
Weddings take place from autumn to mid-December. In the new year, they are from mid-January to March. According to experts, this season in India, there will be 4.8 million weddings across the country, which is significantly higher than last year when there were only 3.5 million. This is due to the fact that the dates are favorable from the point of view of Indian beliefs and astrology for creating a family this year are an order of magnitude more - 18 against 11. The wedding day in India should be agreed with an astrologer.
Expensive weddings of rich Indians cost an average of 30 million rupees (360,000 USD). About 50,000 such celebrations are expected to cost around USD 100,000, which will be spent by several million families.
Wedding expenses include the purchase of festive outfits, jewellery, food, gifts, venue hire, its decoration and design, transport, lighting, music, photography and videography. A modern service popular among young people is the coverage of weddings on social networks.