Digital advertising is seeing steady growth in all areas, and changing algorithms of social networks are stimulating new marketing channels to optimize the results of advertisers. Influencer marketing continues to expand in 2024, with new trends changing the way brands and creators collaborate around the world. With platforms like TikTok, Instagram and YouTube, video advertising has become the preferred content format. Dynamic videos have proven effective in capturing attention, driving engagement and attracting new audiences.
As the real estate industry adapts to digital transformation, influencer marketing is emerging as a powerful tool to reach, engage and convert potential buyers. Usually relying on traditional advertising, real estate is also starting to rely on influencers to expand reach and create more authentic, engaging marketing strategies. Influencers can step into the role of virtual tour guides and highlight the amenities and architectural details of the properties to give their followers a realistic view of the properties before they visit them. The popularity of video and live streaming on social platforms has changed the way real estate is marketed online. These formats enable real-time engagement, allowing potential buyers to ask questions, interact directly with agents and receive immediate feedback.
An original and successful example of this type of advertising is Ala-bala's new video“ - one of the most famous Bulgarian influencers on Youtube, in which the advertisement of the residential complex Bankya Hill Residence is presented in an attractive and humorous way. The video is an illustration of how the competitive real estate market spurs new advertising strategies and cleverly weaves the advertised products into the channel's usual humorous tone. At the same time, the influencers managed to present information about the complex first-hand, filming directly from the location and demonstrating the progress of the construction. By all accounts, it looks like the ads of the future will be anything but boring.
If you are also interested in Bankya Hill Residence and its construction progress, you can visit the website of the complex .
You can see detailed statistics on average property prices in Bulgaria by cities and neighborhoods HERE