Caleb YULKU
Everyone thinks AI companies are after profits. The data suggests they’re after something far more valuable.
Control over what billions of people believe to be true
OpenAI just raised $40 billion at a $300 billion valuation.
Meta is spending $10 billion a year on Nvidia infrastructure.
Microsoft plans to spend $80 billion on AI data centers this fiscal year.
Sam Altman, Ray Dalio, and Apollo’s chief economist are openly calling it a bubble.
Yet the money keeps pouring in faster than ever.
Here’s why it makes perfect sense.
Researchers at the University of Washington found that after just five interactions with biased AI chatbots, both Democrats and Republicans changed their political views. to match the chatbot’s biases
A study by the University of Zurich deployed AI bots on Reddit and found that they were significantly more persuasive than humans at changing people’s minds on controversial topics. When given demographic information about their opponents, GPT-4 became especially persuasive at crafting personalized arguments.
Think about what that means.
The best AI doesn’t just answer questions. It forms opinions. It changes beliefs. It influences decisions.
Whoever controls the dominant AI platform controls the narrative that millions of people accept as truth.
OpenAI expects billions of people to talk to ChatGPT every day. They won’t search Google. They won’t read newspapers. They will have conversations with AI that subtly guides their thinking.
When you frame AI investments as a struggle for influence, not profit, the costs make perfect sense.
You’re not building a product. You’re building an infrastructure to shape public opinion at scale.
The winners won’t be the ones with the highest ROI.
They’ll be the ones who own the platform that people trust to tell them what to think.
This is not a bubble. This is a power grab.
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Caleb Ulku is a search engine optimization (SEO) and digital marketing expert, known for his community "AI SEO Mastery" and his agency "Ulku Logistics". He specializes in using artificial intelligence (AI) to develop SEO strategies aimed at small businesses