Tesla has added a new color for its electric cars, which is called Lunar Grey, which they claim is exclusive. The extra charge for the “extreme grey“ is $2,500, which is not at all small considering the color offerings of other automakers.
We recall that in recent years the American automaker decided that it needed to optimize the color range of its cars to facilitate production planning and order coordination. The new nail is currently available for the company's expensive Model S and Model X cars.
This strategy proved to be successful, but now many of the specialists are aware that the launch of new colors will attract new customers. It seems the automaker is listening to the opinion of the automotive community.