The winged B is changing for the first time since 2005 and only the fifth time in the brand's 106-year history. The new version of the emblem will debut on July 8, when it will be shown live on the hood of a concept car demonstrating the style of future Bentleys.
On the same day, the British will open the doors of a new three-story design studio at its headquarters in Crewe. The new emblem is different from its predecessors. The essence remains the same, but the wings are noticeably pointed and enclosed in a thick outline.
The feathers at the bottom have disappeared, and the letter B has become even more voluminous, with more pronounced accents and shadows. Interestingly, Bentley, unlike everyone else, is not following the trend of flat logos that have become common in recent years.
Robin Page, the creator of the new logo, notes that it is “cleaner, sharper and more striking than its predecessor“. Together with the concept, it “symbolizes the powerful, exciting future of this product and its exceptional, hand-crafted products“.
The original Bentley emblem was created in 1919 by Frederick Gordon Crosby and was subsequently updated in 1931, 1990, 2002 and finally in 2025.
