Research by Bancho Banov, Financial Expert
1. Something can be sold more successfully if it is a little bigger or a little smaller than the current (base) size. For example – cars, Coca Cola, Fanta, Sprite. Mineral water. It is most pronounced with mineral water. First, the market started with a liter and a half bottle, then came the half-liter, two-liter, three-liter and up packages. With cars – the same. For example, Mercedes. First came the standard car. After it came the “Baby“ of Mercedes (the mini-car), there is also a Mercedes jeep (not counting vans, trucks and buses).
2. The second glance rule. Have you noticed the expensive boutiques abroad? You enter, the salesperson greets you. Then he looks at something in the sales journal so as not to bother you with his gaze. But he follows your gaze with his peripheral vision. As soon as your gaze stops for the second time on a given item, a piece of clothing, the salesperson starts talking to you. For example, “This will look good on you.” Or “This is perfect for your height.”
3. “First you take their mind, then you take their money.” This was heard by a salesperson at a trinket stall: That is, the buyer must be mentally obsessed with a certain item (trinket) in order to buy it. The salesperson also plays a role here – to praise the item so much that it “takes the mind” of the buyer and makes him want the item.
4. Sometimes the new is well-forgotten old. It applies to fashion, but also to design. For example, the side moldings of cars. In the 90s they were forgotten and replaced by dark plastic and/or rubber. Since 2020 they have returned to some cars. Music too - radios now play hits from the 90s. Sometimes with the original sound, sometimes remixed.
5. The good reputation of a product is like the good reputation of the king from the past - it is passed on by word of mouth. This is also the most powerful advertising when someone recommends a product to you. If you like it, when you buy it and try it, you recommend it too.
6. Advertising is not omnipresent. You cannot sell well with advertising alone if the product is not worth it. (Lies have short legs).
7. To sell a product to the customer, you have to think like him - both in the design of the product and in its implementation. It is best to imagine that the customer is you.
8. Success has one mother and many fathers. You can develop a market for a long time - through advertising, promotions, etc. and then you succeed and your sales soar, and two or three more manufacturers will enter this market ready and take advantage of the significant demand you have created. Example - vapes, electronic cigarettes, etc.