Sales of cars by the American company Tesla in the European Union continued to decline in April, with the number of registrations of new vehicles of this brand in the bloc countries falling by 52.6% compared to the same period a year earlier. This is evidenced by data from the European Automobile Manufacturers Association (ACEA).
At the same time, 1.3% more vehicles were registered in April than a year earlier. Tesla sales in Europe have been declining for several months, with almost 42,000 cars sold in the first four months of the year, which is 46.1% less than the same period in 2024.
This dynamics is observed despite the fact that overall sales of electric cars in the bloc are growing (plus 26.4% in the first four months of the year). ACEA recorded comparable losses in sales volume over the same period only for brands such as Smart (minus 67.6%), Jaguar (minus 67%) and Mitsubishi (minus 34.5%).
Tesla has been struggling in recent months due to a decline in car sales not only in Europe but also in China. This is happening against the backdrop of a significant increase in the production and sales of Chinese electric cars, which are generally cheaper than Tesla cars. In addition, against the backdrop of the political activity of Tesla CEO Elon Musk, buyers in Europe and the US are calling for a boycott of his companies' products. The businessman himself announced in April that from May he would reduce his participation in the Department of Government Efficiency (DOGE), which he heads. Last week, US media reported that the businessman had remained in the background in the public activities of the Donald Trump administration.