Ford patents a voice feedback system for drivers. The company is applying for a system that will listen to user feedback and transmit it to the manufacturer, recognizing the language and sorting it into categories.
According to Ford, this will help both customers and the company itself, which has been suffering from serious quality control problems for many years. Last year in the US alone, it announced 62 service actions, which affected a total of more than four million cars.
The process of submitting a voice complaint will begin by starting a recording in the multimedia system menu. That is, Ford promises not to eavesdrop on conversations and not to broadcast reviews that have slipped into the system without the permission of the car owners.
The recordings will be stored both in the form of voice messages and in the form of text, after which they will be sent to the cloud and processed by special algorithms. They will analyze the essence of what was said and classify the recording, assigning it a certain category for easier search.
In addition, customers will also be able to complain about brand dealers. The system will also be able to offer to schedule a visit to the service center or contact the dealer. In this way, Ford seeks to solve quality problems that led to billions in losses last year.
In December, the manufacturer replaced the head of the quality control department, and in May, it included artificial intelligence AI in the production process, which was trained to notice various defects on the assembly line. According to experts, this will lead to higher quality of production.