About 14, 7 billion USD was spent during the election campaign of the candidate for the presidency of the United States from the Democratic Party Kamala Harris and former President Donald Trump (candidate of the Republican Party), reported ag. Bloomberg, citing the US Federal Election Commission.
Such funds in the 2024 election cycle have been spent, according to the election commission, by candidates, parties and a wide variety of political action committees — from those backed in particular by Elon Musk to niche interest organizations . In total there are 11,000 “political groups”.
Most of the spending is related to advertising, “desperate fundraising appeals and endless door-to-door calls to voters”. At the same time, the greatest efforts in this area were made in the swing states, which, according to experts, will determine the outcome of the presidential elections in the USA today.
Ad campaigns in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin ran around the clock. Digital advertising, especially on social networks, has been added to the classic election posters hung on building windows, roadsides, and television advertising that filled the airwaves.
Republican Donald Trump and Democrat Kamala Harris will fight for the highest state office in the presidential election.