“Kaufland Bulgaria” is behaving arrogantly. They act as if they were a state.
And essentially, such threats are just empty bluster, because by a number of indicators, Bulgaria is “Kaufland’s” most profitable market.
In 2025, “Kaufland’s” net margin is highest precisely in Bulgaria. Its net return on assets is also the highest.
I strongly doubt that “Kaufland” will reconsider anything in Bulgaria. Except perhaps the fees paid to its lobbyists and PR consultants.