National Conference “Marketing, Advertising and Communications – the choice of generations Y and Z“ at the University of Library Science and Information Technology brought together the Minister of Education and Science Prof. Galin Tsokov, the Minister of Tourism Evtim Miloshev, the leadership of the National Board of Tourism and the National Student Council for a general discussion.
The Rector of UniBIT, Prof. Irena Peteva, the Rector of the Forestry University, Assoc. Dr. Hristo Mihailov, Mr. Angel Stoykov – chairman of the National Representation of the Student Councils, the chairman of the Bulgarian Chamber of Commerce Mr. Dobri Mitrev, the chairman of the “Cultural Heritage” and representative of Europa Nostra for Bulgaria and editor-in-chief of “Standard Media” Slavka Bozukova, scientists, many students and PhD students.
„The event has the pretentious title - „Marketing, advertising and communications – the choice of generations Y and Z“, but the point is on the adaptation and realization of young people in the modern world“. Prof. Stoyan Denchev, Chairman of the Board of Trustees of UniBIT and Chairman of the Control Board of the National Tourism Board, opened the forum with these words. He presented the philosophy of both generations – young people who achieve everything with a click and expect their needs to be met instantly. “Two generations who have the potential to be free-thinking people with innovative ideas – people to whom the future belongs!“, he summed up.
In his welcome to the conference participants, the Minister of Education and Science, Prof. Tsokov paid special attention to the Alpha generation, which follows the Z generation. And Minister Evtim Miloshev emphasized the multi-layered relationship between education and tourism, which hand in hand they stimulate the economic development of the country.
Thanks to the hosts – UniBIT, about the readiness to work together for tourism and education in Bulgaria, was addressed by the chairperson of the National Tourism Board, Dr. Polina Karastoyanova.
The vice-chairman of the National Tourism Board, Dr. Martin Zahariev, spoke about the problems in the sector with concern and professional ethics. He was the moderator of one of the working panels of the forum, in which good practices and real problems were shared by Prof. Georgi Rachev – president of BATA, head chef Ivan Manchev, Natalie Kostadinova – director of digital job platform YOX.bg, PhD students Asparuh Karastoyanov and Monika Ignatova. The former chairman of the National Representation of the Student Councils, Daniel Parushev, also took part in the conference.
„We dived into topics that are essential to the successful realization and engagement of two influential generations in the modern world – Generation Y, well known for its digital literacy, social engagement and preference for authenticity, and Generation Z, which is even more deeply rooted in technology, demands individualized approaches and values speed and innovation.
We heard from experts and business leaders, they shared knowledge, experience, innovative approaches, we discussed the latest trends in digital marketing, the power of social networks, the role of influencers, the importance of data and other current topics, as well as the many problems in the sector. As a team that always strives to inspire, we tried this time to find a way to use our knowledge and create stronger and more effective marketing strategies that resonate with younger generations and lead to sustainable success.
This is how UniBIT Rector Prof. Dr. Irena Peteva summed up the results of the forum in her closing remarks.