The company Nothing announced a new version of its smartphone Phone (2a) Plus - the new product called Phone (2a) Plus Community Edition, has a glow-in-the-dark body and case designed by "the brand's most talented fans." The device was born as a result of a competition held by Nothing, in which the community was invited to “create a smartphone with their own imagination”.
Nothing Phone (2a) Plus Community Edition is the first “major hardware co-creation project”. More than 900 projects were received from community members with suggestions for improving everything from appearance to marketing techniques. The special edition phone will go on sale on November 12 on the Nothing website for $399, but the run is limited to only 1,000 units.
The concept for the updated look of the Nothing Phone (2a) Plus Community Edition was developed by Astrid Vanhuyse and Kenta Akasaki and realized with the help of Nothing staff Adam Bates and Lucy Burley. The functional part of the device, including the three light strips around the rear cameras, has not undergone any changes; But the back panel is finished with a green phosphorescent material that can “give a soft glow in the dark” for several hours - for this the back of the phone must be exposed to daylight.
The glow-in-the-dark finish also migrates to the device's packaging – it is decorated with reflective elements and macro shots of the phone itself. This work was done by designer Ian Henry Simmonds. Andres Mateos, with the help of software developers from Nothing, created a collection of six Connected Collection home screen wallpapers inspired by the project. Marketing campaign to promote the device with the slogan “Find your light. Catch Your Light" was developed by Sonia Palma.
