The Bulgarian beverage production and bottling company Nova Trade has achieved impressive international success – one of its most popular brands, Derby, appeared on a giant advertising screen in Times Square in New York. This is the first-ever presence of Derby at one of the most prestigious advertising locations in the world – a symbol of global popularity and recognition of a brand.
The appearance of Derby in Times Square is a strong sign of Nova Trade's positioning among leading beverage manufacturers in Eastern Europe and of the growing demand for Bulgarian products on the world stage.
Founded more than two decades ago, Nova Trade has established itself as one of the largest beverage manufacturers in the region. The company has three modern production bases – in Saedinenie, Pazardzhik and Bachkovo – with a total capacity exceeding 60 million liters per month and a team of over 800 specialists.
Today Nova Trade exports its products to more than 40 countries around the world, becoming one of the most dynamically developing Bulgarian manufacturers and exporters. In addition to its own brands, Nova Trade produces under brand license for international companies, including Arizona Ice Tea – one of the most recognizable ready-to-drink teas in the world, Playboy Energy Drink, Nutcracker and other international products, also distributed in European markets.
This makes Nova Trade one of the few manufacturers in the region that can combine own brands, partnerships with global players who choose the company as their manufacturer, and wide international distribution.
Derby's presence in Times Square is not just advertising, but a symbol of the company's confident international presence. Times Square is visited by over 350,000 people daily, and the appearance of the brand on such a screen puts Derby in the company of global giants in the industry. This is also a strategic step towards even stronger expansion of international markets, as Nova Trade is already planning a more visible positioning of its products in new regions.
“The appearance of Derby in the heart of New York is an opportunity not only for our brand, but also for Bulgarian production capabilities and standards. We are happy about the ever-expanding partnership with the USA, which is one of the most serious and demanding markets in the world – both at the level of production standards and at the level of commercial realization. This is proof that Bulgaria can produce not only products that gain a place in the largest world market, but also on the other side – that Bulgaria can increasingly gain the trust of global leaders who will prefer it as a reliable partner for the development of their products.“, shares the company's management.
