A memorandum of cooperation with the Japan Tourism Agency was signed today in Tokyo by the Minister of Tourism of Bulgaria, Evtim Miloshev. The preparation for it lasted 6 years. The agreement provides an opportunity to strengthen cooperation at the international level within the framework of the World Tourism Organization of the United Nations (WTO).
As the fourth largest economy in the world, Japan is a strategic partner in the field of tourism. Minister Miloshev emphasized that Japan has long known Bulgaria through its iconic symbols – yogurt and rose butter, as well as through the popular figure of Kotooshu. “But the potential for attracting Japanese tourists is much greater. Our goal is to ensure the possibility of direct flights”, said Minister Miloshev.
Bulgaria is represented with a special national stand at one of the most prestigious events in the world of tourism – Tourism Expo Japan 2024, which takes place in Tokyo in the period 26 – September 29, 2024. Our country also participates with representatives of the Capital Municipality and the Municipality of Plovdiv, as well as with leading Bulgarian tour operators who aim to establish direct contacts with representatives of the Japanese tourism industry in order to build a long-term partnership for the realization and implementation of various activities related to tourism and the promotion of Bulgaria as a tourist destination in the land of the rising sun.
Within the framework of his visit to Japan, Minister Miloshev held key bilateral meetings with his fellow tourism ministers from Greece and Montenegro – Mrs. Olga Kefaloyani and Mrs. Simonida Kordic. Topics discussed included opportunities for cooperation in the Balkan region and joint efforts to attract more tourists from distant markets such as Japan.
Bulgaria is a destination that has a thousand-year history, offers an unforgettable journey beyond the symbols already known in Japan and, combined with its rich nature, reveals to Japanese tourists a variety of authentic experiences and invites them to discover new aspects of our country.
p>