The campaign started already with the disassembly, Diana Damyanova, PR expert told the BNR. Right now, she sees two oddities, one of which is sociology yielding results with a relatively high voter turnout, which she doesn't think will happen. The despair is total, she emphasized.
Despite the large supply of the "pre-election stall", there is no purchasing power, Damyanova believes.
According to her, if the voter turnout falls, the picture could be completely different, and the difference between the first and the second will be approximately 1:2.
"The low voter turnout works in favor of the parties, which have long been rooted in Bulgarian political life – those who have a huge solid electorate. It's about mobilizing not the fringes, but mobilizing people who already systematically refuse to vote," commented the PR expert.
In this sense, what everyone should fight for is to have a high voter turnout, she was categorical and added her opinion that this can only be done with positive messages, because the other – alienates voters even more. According to her, the campaigns that are conducted "against":
will be severely punished"At the moment, everyone wants to lie to the Bulgarian people – to lie to him to the most profitable extent possible for them. However, the Bulgarian people have already been lied to too much and I don't believe they can lie about it. In this campaign, the one who inspires optimism, who gave emotion, who gave some hope will win.
Otherwise disgust will lead to a flaking from the big to the small, small players will emerge which I think will enter at a lower turnout than I expect, parliament will be more complex to construct a government and much simpler for governance, if we ever get there. In the background of all this, there will be a nasty behind-the-scenes campaign. In this, the Bulgarian must orient himself and vote, and he will go for mushrooms in his mass part".
"Close your eyes, imagine the worst, multiply it by two – that's what awaits us in this campaign", predicts