The pre-election The campaign started a long time ago, and the messages are clearly aimed at hard cores. This is what Ivet Dobromirova told BNR.
"It will be very difficult in this campaign for all political formations to explain what to do next. All possible scenarios were played out and they did not end well for most of those involved. Some still managed to get maximum benefit, but these are players on the political field not from yesterday and not from today".
According to her, many of the formations have exhausted the opportunity to market themselves as new and have no reason to continue selling themselves as "I was young and didn't know what was happening". It will be interesting for her how the disappointed will mobilize.
Dobromirova does not expect a high voter turnout. But remind:
"The negotiation for the next administration does not happen in the days after the election, it has already started.
She noted the importance of the upcoming European elections. They will face the Union with new challenges, believes the PR expert and added:
"New players are appearing on the field, who have already made a request for the EU to be reformatted, there is more and more talk of a two-speed EU, and Bulgaria is increasingly falling off the agenda of the leading member states. This is because our politicians have stuck their noses in their own domestic political survival".
According to her, what happened to Bulgaria with Schengen is actually the actual activation of the plan for a two-speed Europe.
Ivet Dobromirova emphasized that this is precisely the topic that will not be discussed in this campaign. She expects the campaign to be reduced to the level of political debate: "I don't see programs, I don't see requests, I don't see work, actions and reforms for Bulgarians to live better.