Ten days before the vote (as of October 16), 21 of the participants in the elections spent a total of BGN 1,230,335 for advertising in the media. This is an increase of two and a half times compared to the beginning of the campaign. This amount is similar to the funds from the 2 in 1 campaign in June this year, as well as to the April 2023 campaign (then BGN 1.3 million was allocated for media at this stage of the race). These data are published in the monitoring of media advertising of the Institute for the Development of the Public Environment.
Monitoring includes the official pages of 39 national and regional media – 9 televisions, 3 radio stations, 11 newspapers and 16 information sites and agencies. According to the requirements of the Electoral Code, contracts between parties and media should be published within three days of their conclusion and removed no earlier than the announcement of the election result.
This time, 28 political formations are participating in the elections on October 27, and for most of them this is the ninth campaign in the last three years. This is most likely a factor that led to a decrease in party finances.
A large shift compared to the first 10 days of the current campaign can be seen in the parties that allocated resources to advertising. The data shows that the leader in terms of expenses is already Ima such a people with BGN 268,649. – and for the first days they had allocated only 14 thousand BGN for the promotion of their candidates. Delyan Peevski's faction is already in second place – DPS-New beginning with BGN 143,942, the entire amount being invested in the period October 6-16. BSP-United Left is again in third place – BGN 137,598
It is interesting how the leading formations in spending have decided to allocate them to the different media. With There is such a people, the approach is to conclude two large contracts with the main commercial television stations in our country – with BTV for BGN 124,000 and with Nova TV for BGN 125,000 to broadcast their election clips. These funds represent 93% of all invested by the party for advertising in the monitored media.
DPS-New Beginning, on the other hand, has bet on the model of investing similar amounts in a larger number of media, which is also characteristic of GERB-SDS. If in previous campaigns DPS invested moderately resources for media presence, at this stage only one faction of the formation – that of Delyan Peevski, has already spent almost twice as much as for the entire 2 in 1 race in June (at that time the still unsplit DPS had paid BGN 82,250 in the monitored media).