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Drinking coffee before shopping leads to reckless spending

Don't drink the hot drink before going to the store, British psychologists advise

Aug 31, 2024 08:25 174

Drinking coffee before shopping leads to reckless spending  - 1
Psychologists from England told why you should not drink coffee before going to the store, writes dariknews.bg.

Members of the British Psychological Society have released a statement explaining why they don't recommend people drink coffee before going shopping. According to experts, they conducted a study and found that this habit can lead to reckless and impulsive spending.

“People who drank just one espresso before going to the store spent up to 50% more money,” the statement said.

Caffeine drinkers are also more likely to choose “hedonic goods” – foods associated with pleasure – like chocolate. This behavior is explained by increased “energetic arousal“.