Beyoncé has released a new ad for her whiskey brand SirDavis in partnership with a well-known spirit brand.< /strong>
The star looks like a goddess in a shimmering gold dress and a Marilyn Monroe-style blonde wig in the video she shared on Instagram. The ad is set at a retro Hollywood glam party, where the Say My Name singer walks by holding a glass of whiskey.
As the frivolity of the party unfolds, The Vrooming Crew and Delores' Laisse-moi respirer plays in the background. The title of the song translates as: Let me breathe.
In the ad, a long table is set for dinner, and Beyoncé sits next to her husband Jay-Z, who is dressed in a black three-piece tuxedo.
In another scene, singer Halo sits in front of a window, with the Eiffel Tower visible behind her in the distance. Throughout the ad, the whiskey is featured prominently between shots of extremely attractive partygoers enjoying the drink.
The slick ad ends with a caption that reads: SirDavis. American whiskey. The whiskey is named after her great-grandfather, Davis Hogg, who sold whiskey illegally during the prohibition era in the American South.
The singer of the hit “Drunk in Love“ introduced the SirDavis whiskey line in August, and it officially became available to consumers in stores and online earlier this month.
Beyoncé's whiskey has been years in the making. "I have always been drawn to the power and confidence I feel when I drink quality whiskey, and I wanted to invite more people to experience that feeling," Beyoncé said in a statement.
"When I discovered that my great-grandfather was a producer, I felt that my love of whiskey was destined. "SirDavis is a way to pay tribute to him, uniting us through a new shared legacy," she continued.
„In partnership with Moët Hennessy, we have created a delicious American whiskey that respects tradition, but also gives people the opportunity to try something new and unique in the category. You can taste it better than I could tell you - you're welcome, Sir Davies,' the star added.