Automakers are increasingly criticizing Tesla, which shows that they are aware of the difficult situation in which the company and its electric vehicles are. KIA, in particular, decided to use the situation for aggressive marketing directed against Elon Musk. In Norway and Finland, the company launched provocative advertising campaigns that quickly caused a wave of discussions on social networks.
Tesla is going through a difficult period. After an unsuccessful 2024, the company's sales in key markets continue to decline. Among the main reasons are increasing competition, the expansion of Chinese manufacturers and a limited model range. In addition, the situation is complicated by Musk's ambiguous image, whose influence on the brand has become a risk factor.
Musk's recent actions, including his interaction with US President Donald Trump, have caused outrage among many Tesla owners. Some of them even started putting stickers on their cars with inscriptions like: “I bought this before Elon went crazy“, showing their disappointment with the company's CEO.
Competers did not stand aside and began to use the Tesla crisis in their own interests. For example, Polestar introduced special discounts for customers of the brand who are dissatisfied with the current state of affairs. KIA went even further, making criticism of Musk part of its advertising campaign.