The decline in the beer market has not stopped investments in the brewing sector. Over the past 5 years, brewing companies have invested over 331 million leva, or about 170 million EUR, and in 2025 alone, investments reached approximately 45 million EUR - the highest annual level in the last two decades. More than 40% of the funds are directed to new malt production facilities.
There are 42 registered beer producers in Bulgaria - three large companies, seven small and medium-sized enterprises and 32 microbreweries. The industry provides employment to about 22,000 people throughout the production and trade chain. The average salary in the sector is quite high - 1650 EUR.
The data shows that the market is not disappearing, but is restructuring. Major sporting events continue to provide a temporary boost, but can no longer compensate for longer-term changes in consumption. For brewers, future growth will increasingly depend on non-alcoholic products, new flavors and their ability to reach a generation that drinks less often and seeks a more moderate lifestyle.