The Commission for Consumer Protection will sanction the company distributing the energy powder with up to BGN 30,000 , promoted by singer Diona on Instagram.
The advertisement of the energy product caused a wave of outrage on social networks. Consumers reacted strongly against the way it was presented, as the consumption of the product resembled the intake of a narcotic substance. The face of the commented ad is Diona, who was arrested for driving with a positive test for cocaine.
The reason for the sanction is that there is no information on the merchant's website about the address and a form for canceling the order. Meanwhile, KZP sent a signal a month ago to the Ministry of Health regarding the composition of the product. So far, no response has been received from the health authorities. Signals from users were already sent to the institutions a month ago.
Netizens expressed outrage and demanded that the post promoting the product be reported and taken down. Some of them insisted that the case should be referred to the prosecutor's office.
„Dear “famous”, I am addressing you because I do not know you or your work, but you are obviously popular. As a direct participant in the creative “elite” in our country, you should refuse to participate in advertisements with similar content, even more so in your personal profile. All this, of course, would happen if you had basic “hygiene” of behavior that is also expected of public figures. PS You reassured me that it wasn't what I thought. But, at the expense of this, you easily dose the “drink”..., writes a user on Instagram.
Diona later deleted her Instagram post, and the company distributing the energy powder closed its page on the social network.