The demand for industrial premises is definitely ahead of supply and therefore investments should be directed to this segment. The conversion of warehouse spaces into industrial ones is not possible due to the fact that the former cannot offer the kilowatts of electricity needed for production.
What is happening in individual cities? The issue was discussed during the Fifth International Conference on Industrial Properties – BGSKLAD 2025, at which the largest real estate site in our country imot.bg was a media partner.
Ruse
A slight increase in rents is reported there, with class “A“ they are 4 EUR/sq.m. There is increased interest in areas of about 500 sq m and seasonal cold storages are sought. The Danube city is establishing itself as a logistics and industrial hub. Over 20,000 sq m of leased space will be available in 2024.
Shumen
The city has its own new Industrial Park, which has brought new investors to the region. Here, the rental rates per square meter are in the range of BGN – between 7 and 1, BGN in the high end and from 5 to 7 BGN in the lower end. The choice of warehouses with ramps is limited. There is interest from foreign companies, mainly from Turkey. The price for building a new warehouse in the region is between 500-600 EUR/sq m. Plot sales are between 80-150 EUR/sq m.
Pleven
Demand for industrial properties from local businesses remains weak, but deals are being completed quickly at realistic rents. The lack of a highway deters more serious investors. Rents have stabilized at around 3 EUR/sq m. Part of the land is being used for solar panels.
Gabrovo
The city is characterized by limited supply and stable demand over the past year. Interest is in warehouses with an area between 500 sq m and 2000 sq m. There is a shortage of modern areas and qualified labor, which is a problem for entrepreneurs. Rental levels vary between 2 and 5 BGN, depending on the quality. Construction costs range from 700 to 1000 EUR/sq m. Inflation and energy are driving up costs.
Veliko Tarnovo
Interest in the city has been increasing since the fall. Six new warehouse buildings from 500 to 1,000 sq m. have been completed. Demand is from small local companies and is mostly for rent. The lack of infrastructure and poor logistics deter large investors.
Vratsa
A project for a 300-acre industrial park has been launched. Rents are rising slightly. Supply remains limited. Old warehouses are being renovated, but no new ones are being built.
Vidin
Weak demand and supply of old industrial buildings over the past year. Rents are stable, and prices are showing a slight increase. Interest is in small warehouse areas. There are no deals, but there are expectations for them. There is almost no new construction. The focus is on the use of renovated buildings. The completion of the Vidin-Botevgrad road is associated with increased expectations for the development of the region.
Sofia or Plovdiv or both cities
Sofia as the capital of Bulgaria attracts the majority of foreign investors, but Plovdiv can easily be defined as the industrial capital of Bulgaria with the long-term development of the industrial zones around the City of Hills. The industrial property market is developing and evidence of this is the increased interest from Asian players.
There is development on Asenovgradsko Shosse, and an airport “Krumovo“ is expected in the near future to start working more with cargo companies.
“The Southern Industrial Zone is well developed due to the old enterprises that were there and there is available infrastructure such as gas, electrical power, transport connections, public transport. Things are getting more compact there, there are almost no free plots“, commented Atanas Laskov from BGSKLAD Plovdiv.
The lack of large plots with infrastructure brought to them for another year remains the main stumbling block for foreign investors. However, BGSKLAD analysts are of the opinion that the euro will support the development of the logistics and industrial property market by the end of the year and we will witness the sale of large properties. Also, let's not delay the migration of businesses. For example, recently a Belgian company moved its production facilities from Turkey to Shumen. In Stara Zagora, they are counting on the market in the sector to move forward if the municipality acquires the land from the state in the area of the airport.
Detailed statistics on the average prices of properties in Bulgaria by city and neighborhood can be seen HERE