Homes in Sofia are currently nearly 20% more expensive to buy compared to the beginning of 2025. Prices in Varna are also increasing at the same pace - 18%. Plovdiv reports an increase of 15%, and in Burgas it is the weakest - 12%, according to the data of the agency. „Imoteka“.
The decision to purchase is made faster and transactions are concluded nearly 30% faster in the first half of the current year compared to the same period last year.
Construction companies continue to feel more than comfortable against the background of the trend of buyers preferring to purchase a new home over one from the secondary market.
„Prices continue their upward trend, as this is the result of two main factors. The first is purely life - people strive to cover their housing needs, move from a rented property to their own or improve their quality of life by buying a larger and more comfortable apartment. The second factor is the desire to invest savings and make sensible investments, further catalyzed by the country's upcoming entry into the eurozone," commented Yavor Peychev, executive director of “Imoteka“.
According to him, it is precisely the second motive of buyers that is the reason for the significantly faster transactions. In Sofia, the period in which customers make a purchase decision is shortened by over 30% on an annual basis, and in Varna - by nearly 10%. In Burgas, customers consider their transaction 28% faster compared to last year.
The investment sentiment of buyers is reflected more noticeably in the new construction market. If investment transactions in Sofia total 21% during the six-month period, then in the new projects market they form a share of 31%. The indicators in Varna are even more categorical - if 23% of the total volume of residential properties are purchased for investment purposes, in new construction this motive drives 42% of buyers. In Plovdiv the picture is identical - the share of investors in new projects is double compared to the others.
„New construction has established itself as a preferred investment instrument in our country. These buyers see in it a greater potential for making a profit - on the one hand because of the option to resell at a higher price, on the other - because they believe that the potential tenants for these properties are more numerous and more reliable”, says Peychev.
The classic seller's market is also evident in another sustainable market trend. A very small part of the transactions - about 5%, are subject to a price comment of over 10,000 EUR. Most discounts are even below the classic commercial compromise of 5,000 EUR. Only in Plovdiv is the average transaction price 4,000 EUR lower than the offer price. In Varna, the discounts are 2,000 EUR, in Burgas - 1,000 EUR. In the capital, the final transaction value does not change from the initially announced one. According to Peychev this is due to the realistic pricing by investors and their increasingly better understanding of the needs of buyers.
Detailed statistics on the average prices of properties in Bulgaria by cities and neighborhoods can be seen HERE