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Under pressure from Trump! Apple announces new $100bn investment in US

Trump praises company for moving production to US, says it will avoid 100% tariff he plans to impose on chips and semiconductors

Aug 7, 2025 09:30 275

Under pressure from Trump! Apple announces new $100bn investment in US  - 1

Apple plans to increase its investment in the US by another $100bn (£75bn) as the tech giant comes under pressure from President Donald Trump, the BBC has reported.

The White House said the money would be used to encourage companies to make more parts for Apple in the US and would be on top of the company's previous pledge to spend $500bn in the US over four years.

This comes after Trump earlier this year singled out Apple by name, threatening to increase tariffs on its products if it did not move iPhone production to the US.

Speaking alongside US President Donald Trump, Apple CEO Tim Cook said Apple "makes a large part of semiconductors here, makes the glass here, makes the Face ID module here".

"So a lot of the components are made in the United States. We make these products for sale in other parts of the world. So there's a lot of content from the United States," added Tim Cook.

Apple's CEO last week referred to the company's earlier commitment and said it was looking to "do more" to avoid the wave of tariffs that threaten to hit its products.

During a formal announcement at the White House on Wednesday, President Donald Trump said that as part of the investment, Apple would increase "significantly" costs of its domestic supply chain, including by creating new data centers across the country and building a production line for smart glass in Harrisburg, Kentucky, which will be used in iPhones and smartwatches.

Trump praised the company for moving production to the U.S. and said it would avoid a 100% tariff he plans to impose on chips and semiconductors.

He did not provide further details about the new tariff plan, but said other companies could also avoid the taxes if they invested in the U.S.

Along with Trump, Cook, who personally donated $1 million to Trump's inaugural committee, said the company's initial $500 billion investment in the country "is already paying off."

The new funding "will further stimulate the production here in America of critical components used in Apple products around the world," Cook said.