Dartz, the Latvian manufacturer famous for its scandalous, fully armored and demonstratively extravagant SUVs, has announced a strategic move: moving the assembly of the Prombron Black Stallion CLV model to the United States.
This decision is not accidental. It opens wide the gates to the strategically important American market, where the thirst for exclusive, premium armored "toys" is constantly escalating. Logistics are optimized, and most importantly - customers will get even more customization options. In other words, Dartz goes to its customers so that they can create their "monster" in the most direct way.
Under the demonstratively massive and aggressive exterior of the Prombron Black Stallion CLV, which looks like it came straight out of a private army movie or a superhero comic, there is a surprisingly familiar foundation. The vehicle is built on the solid and proven platform of the legendary American SUV - Hummer H2.
Dartz even came up with a special brand name for this construction - WarBones, which in itself hints at the brutal toughness and "military" origin of the overall design. This is a masterstroke: taking an iconic American frame SUV and turning it into a fully armored, expensive art object on wheels.
The vision of the Prombron Black Stallion CLV is unmistakably Dartz - demonstrative, massive and unique. The model is available in two main versions: Platinum Black and Aladeen Black, each of which offers a different level of finish and exclusivity.
The key highlight that emphasizes the ultra-luxurious and provocative image of the brand is the ability for customers to order body or interior elements filled with real gold. Dartz is categorical: "This is exactly Golden Gold – not crypto gold", with which they directly distance themselves from virtual assets and focus on classic, tangible luxury.
One of the most recognizable and commented details of Dartz cars is the iconic hood decoration – The Spirit of Victors („Spirit of Victors“). This styling, which is clearly reminiscent of the legendary Rolls-Royce Spirit of Ecstasy, in Dartz's performance acquires a militant, satirical and imposing character.
The monumental image is complemented by the characteristic Picassian Sliced radiator grille, designed in the aesthetics of art deco. This is not just a grille; it is further proof that every Dartz vehicle is conceived as a moving work of art.
The company's CEO, Leonard F. Yankelovich, better known as Dartz's "Supreme Leader", described the Prombron Black Stallion CLV in the brand's typical high-flown language: "A new man cave, a new toy for a big boy" and "your statement on wheels, not a Facebook status". Such formulations perfectly illustrate the style of Dartz, which for years has balanced on the edge of scandal, provocation and ultra-luxury.
Dartz's history is inextricably linked to crossing the boundaries of good taste, and in the past the company caused an international scandal with its proposal for an interior made of whale penis skin. Although the company later abandoned this idea under pressure from public opinion and environmental organizations, this moment permanently cemented its reputation as the “enfant terrible“ of the ultra-luxury automotive world.