The closer 2026 approaches, the more relevant the question becomes of what will happen to housing prices? Most analysts agree that prices will grow, but at a much slower pace than those we witnessed in 2025. The reason is that a decline in the number of deals is expected. Some of them give the example of 2021, when there was a kind of boom in the number of deals, since it was difficult to get a mortgage in 2020 - the beginning of the pandemic caused by coronavirus. The decline in deals in 2022 and 2023 was due to intensive housing construction, and prices recorded a weaker increase.
In reality, 2026 will be much different from 2025, since the factor of “ Bulgaria's imminent admission to the eurozone“ will have already passed. One thing is clear, however, the housing market will remain hot. This is a global trend and we will follow it.
According to some analysts, there is a direct relationship between GDP per capita and property prices, in particular housing.
“If GDP for 2025 grows by over 3%, this will allow us to maintain taxes, which are currently the lowest in the eurozone. If the tax level is maintained, it will be an incentive for more European companies to do business in Bulgaria. This will in turn affect GDP, which in turn will influence the property market to grow. Raising taxes will repel foreign investors. If the state continues to borrow and borrow, the "debt-to-income" ratio will worsen. And that will mean taxes will increase," says Stoyan Gochev, owner of the RE/MAX City agency.
Sofia produces a gross domestic product about 200% more than any other city in the country. The goal should be not only for Sofia to grow, which will also drive up property prices, but also for other cities to accelerate their local economies. "Otherwise, the differences between the capital and other settlements in the country will increase," he predicts.
The most important thing when buying a property remains the purpose for which it is acquired. If it is for the purpose of a "first home," then any time is suitable for its acquisition. However, if it is for investment purposes, the return on the property must be taken into account, by looking at what the costs will be for it and what income it can bring from renting it out.
Detailed statistics on average property prices in Bulgaria by city and neighborhood can be seen at imot.bg