Next year, BYD will introduce three plug-in hybrids to European markets in addition to the brand's three electric models. Thus, the Chinese automaker is trying to create as complete a range as possible to increase its market share in the conditions of weak demand for electric vehicles.
The Chinese company is the second largest manufacturer of electric vehicles in the world and is rapidly increasing its share of the European market after its launch in 2022. The European range consists mainly of electric cars, but the company recently launched a hybrid version of the Seal U crossover.
According to company representatives, the popularity of PHEV-hybrids and electric vehicles with internal combustion engines to extend the range is currently exceeding the popularity of pure electric vehicles.
According to the brand, among the main advantages of plug-in hybrids are flexibility and reduced operating costs compared to electric vehicles. At the same time, the company is still keeping secret the models that will be launched on the European market next year.
Analysts say diversifying powertrain supplies to Europe will help BYD cushion the impact of 17.4% EU import tariffs on electric vehicles made in China.