Why did Kodak sleep through its own invention? How did Nokia miss the touchscreen revolution? And what does Western Union do when they offer it the patent for the… phone?
These are not just anecdotes from the past – these are real stories of companies that had it all: market share, technology, capital, recognition. And yet they failed.
Because, as the new book „57 Business Failures“ shows – failure rarely comes from outside. Most often it comes from within.
A book that asks: „Would you have seen it in time?“
The author of the book, Nikolai Nedyalkov, is an entrepreneur with 30 years of experience in the media and digital business. Back in 1993, as a finance student, he founded Rezon Media – the company behind the popular platforms mobile.bg, imot.bg, bazar.bg and the news site fakti.bg.
Over the years, Nedyalkov has been searching for an answer to one fundamental question:
- How does a company survive in the long term?
The book is the result of this search – a collection of 57 real stories, told in a fascinating way, with a clear lesson and a practical perspective. Among them you will find world names such as Blockbuster, BlackBerry, Sony, Xerox, Yahoo, Boeing, as well as 7 cases from Bulgarian reality(Autookazion magazine, Pozvanete newspaper, …).
Failure as a lesson
„This book is not about success. It is about missed opportunities, late reactions and courage that didn't come in time“, the author writes in the introductory pages.
The reader will not encounter dry theory or business clichés. Instead, he will immerse himself in:
- Fast-paced, dynamic stories that start at the top – and end in collapse;
- Analysis of strategic mistakes, complacency, missed technological waves;
- Lessons that are applicable not only to large corporations, but also to every entrepreneur, manager or investor.
Who is the book useful for?
- For managers and business owners who want to avoid classic traps;
- For marketers who analyze how consumer attitudes change;
- For young entrepreneurs who want to learn from other people's mistakes;
- For anyone who is interested in what lies behind the word “failure“ – beyond the titles.
Where to find it
„50+7 business failures“ is now available in major Bulgarian bookstores.
You can get more information on the book's official website: fakti.bg/biznes/57biznesprovala.
Sometimes one story is worth more than a hundred pieces of advice.
And 57 stories? They can save you from your fatal mistake…
Read. Think. And don't wait too long.