Bulgaria attracts tourists from Germany through business events in Frankfurt, Leipzig, Hanover and Düsseldorf. The initiative is organized with the support of the Ministry of Tourism and with the participation of the "Bulgarian Black Sea" Alliance.
The purpose of the events, which will last until November 14, is to deepen the ties between Bulgarian and German tour operators, hoteliers and representatives of the tourism business. Bilateral meetings and individual talks are planned, through which new partnerships can be built and cooperation strengthened.
The initiative is part of the strategy and priorities of the Ministry of Tourism to establish Bulgaria as a preferred tourist destination for German tourists. The campaign started at the end of 2022 with presentations of the tourist potential of our country in Poland, Germany, Israel and Great Britain.
The series of events is in line with the Annual National Tourism Advertising Program for 2024. It is expected that the series of events in the four cities of Germany will lead to increased interest in our country among German tourists.