More than 70 percent of American motorists are considering purchasing an electric vehicle in the near or distant future. Now, a new study shows that automakers lose an average of about $6,000 for every $50,000 in price of an electric car they sell. At the same time, customers are demanding more and more from the new electric cars.
To go mainstream, BCG research shows that the new wave of electric car buyers are ready to buy electric vehicles, but they want a vehicle that can be charged in 20 minutes, has a range of 350 miles on a single charge (563 km) and cost around $50,000 or less.
BCG has found only one car on the market that satisfies all of the above consumer desires. We are talking about the Hyundai Ioniq 6 SE RWD Long Range. The good news is that the next generation of electric vehicles is just around the corner, and they will be able to meet many of these needs.
But still, according to the study, it will be difficult to make an electric car that is profitable and that has these features and costs less than $50,000. Researchers recently estimated that improvements in manufacturing technology could help electric cars to become cheaper to manufacture than cars with internal combustion engines, but this will happen no earlier than 2028.
According to experts, the next generation of electric car users will be very similar to today's electric car buyers. However, they will have higher expectations of their vehicles and care less about the characteristics of electric vehicles, such as acceleration, top speed, etc.