Juventus have officially secured a new long-term deal with German sportswear giant Adidas, reports “Tuttosport”.
The new agreement will bring the Turin club an impressive €408m over the entire term.
The contract between the two parties has been extended until 2028, with the terms stipulating that the “Bianconeri” will continue to receive €46.1m per season – an amount identical to that of their current agreement.
After 2028, however, the annual payment will be reduced to 40.8 million euros, but this does not change the strategic importance of the partnership, which dates back to 2015.
With this, Juventus consolidates its stable position among the leading European clubs both on and off the pitch.